Snack Chat

Ruffles Ultimate and MAXIM Team Up for an Epic Guys' Night

To celebrate new Ruffles ULTIMATE potato chips, the Ruffles brand and MAXIM sent one lucky winner and his buddies to New York City to attend MAXIM's Hot 100 party. At the event, the guys enjoyed new Ruffles ULTIMATE potato chips and dips alongside MAXIM's world's most beautiful women of 2012, models, music stars, actors and other A-listers. Have a look at the pictures below for an inside look at the party.

Above Left: Bar Refaeli number one on Hot 100 list, arrives to The MAXIM Hot 100 Party presented by Ruffles Ultimate Potato Chips and Dips, Thursday, May 24, 2012, in New York.  (Diane Bondareff/AP Images for Ruffles Ultimate)

Above Right: Jenni “JWOWW” Farley, of MTV’s Jersey Shore, arrives to The MAXIM Hot 100 Party presented by Ruffles Ultimate Potato Chips and Dips, Thursday, May 24, 2012, in New York.  (Diane Bondareff/AP Images for Ruffles Ultimate)

Chiddy, of the duo Chiddy Bang, enjoys new Ruffles Ultimate Potato Chips at The MAXIM Hot 100 Party, Thursday, May 24, 2012, in New York.  (Diane Bondareff/AP Images for Ruffles Ultimate)

DJ Vice gets a taste of new Ruffles Ultimate Potato Chips at The MAXIM Hot 100 Party, Thursday, May 24, 2012, in New York.  (Diane Bondareff/AP Images for Ruffles Ultimate th his bros to win an all-expense paid trip to create another legendary story at the party.(Diane Bondareff/AP Images for Ruffles Ultimate)

Ruffles Ultimate contest winner Chris Hardiman, center, poses for photos in the Ruffles Ultimate Photo Booth at The MAXIM Hot 100 Party, Thursday, May 24, 2012, in New York.  Chris submitted an epic story of a night with his bros to win an all-expense paid trip to create another legendary story at the party.(Diane Bondareff/AP Images for Ruffles Ultimate)

- Joe

Make it a Fiesta to Remember with Frito-Lay and Courtney Dial-Whitmore

Today on Snack Chat, we’re excited to share a post from guest blogger Courtney Dial-Whitmore, Founder of Pizzazzerie.com and author of Push-Up Pops, who provides great party planning tips and recipes with our Facebook fans this summer. Intrigued? We thought you'd be...Take it away, Courtney!

Summer is just around the corner, which means outdoor parties aren’t far behind! This summer, Frito-Lay fans are in for a special party-planning treat with the launch of Tostitos Fiesta 411, a new tab on the Frito-Lay Facebook page. I am excited to partner with Frito-Lay to create this go-to site for fresh ideas on everything from festive fiesta décor to deliciously simple recipes and cocktail ideas.

Head over before your next get-together for ideas and inspiration for a stress-free wow-your-friends fiesta. Want to get the creative juices flowing? Check out some of my favorites below. 

Coconut Lime Coolers (pictured above left) – A refreshing cocktail garnished with fresh coconut. Pairs perfectly with new Tostitos Thins Lime & Salt tortilla chips.

Mini Lime Taco Salads – The perfect size for your next mix-and-mingle outdoor party! Don’t forget to garnish with new Tostitos Thins tortilla chips. 

Fiesta-Worthy Favors (pictured above right) – Don’t send guests home empty-handed! These festive favors are the perfect sweet treat.

- Courtney

Make Guys' Night Legendary with New Ruffles Ultimate Chips and Dips and MAXIM

Most of my more entertaining stories seem to start the same way: "I was out with some of the guys when..." There's something about getting together for guys' night that always seems to bring out some legendary times. Of course, you can't head out for a night with the boys on an empty stomach, which is why I'm excited about Frito-Lay's new Ruffles ULTIMATE potato chips hitting grocery store shelves this month in three flavors - The Original, Sweet & Smokin’ BBQ and Kickin’ Jalapeno Ranch.

The chips rock ridges twice the size and depth of original Ruffles and are loaded with real food flavors. The deeper ridges are perfect for holding up the real chunks of bacon or beef in new Ruffles ULTIMATE Dips — Smokehouse Bacon, available this month, and Beef N’ Cheese, coming in July. The chips and dips are the perfect combo when you're gearing up for an epic night.

To help make your next night with the guys larger than life, the Ruffles brand has also teamed up with MAXIM to give you the chance to take an all-expenses-paid trip to New York City to attend MAXIM's Hot 100 party. By sharing your most epic story, you could end up at the hottest bash of the year where you and your buddies will enjoy new Ruffles ULTIMATE potato chips and dips and spend time amongst MAXIM's world's most beautiful women of 2012 and other assorted stars. Add the music of DJ Vice and the scenery of the Dream Downtown Hotel and you've got a night begging to be retold for years.

Check out the contest details here and be sure to head to stores this month to pick up new Ruffles ULTIMATE Chips and Dips. 

- Joe

One Million Miles - It's Electrifying!

In the fall of 2010, Frito-Lay started adding all-electric trucks to our route delivery fleet, reducing fuel usage and costs, tailpipe emissions and greenhouse gas. In the spring of 2011, we joined President Obama's National Clean Fleets Partnership and commited to further reduce our vehicles’ diesel and gas use. This month, our fleet of 176 all-electric trucks celebrated a huge milestone -- one million miles driven! This achievement means our all-electric fleet has eliminated the need of approximately 200,000 gallons of diesel fuel. In 2012, we will add 100 more all-electric trucks which will help reduce our fuel consumption by 500,000 gallons a year. 

But that's not all... we've also introduced 67 C.N.G. trucks as part of our tractor-trailer fleet system. C.N.G stands for compressed natural gas, and the addition of these vehicles is another step in the right direction as we make progress on our environmental sustainability journey. Each C.N.G. truck will emit 23 percent less greenhouse gas compared to a diesel truck. With the addition of these trucks, Frito-Lay will eliminate more than 900,000 gallons of diesel fuel annually!

We are excited to continue to move towards our goal of a 50 percent reduction in greenhouse gas emissions by 2017, and look forward to sharing our progress with you here on Snack Chat!

- Kristin

Fire Up the Grill, It's National Burger Month!

Happy National Burger Month! The hamburger has long been considered the national dish of the United States. It's a dish that almost everyone has made, and there are hundreds of ways to customize it. From your choice of patty (beef, turkey, black bean, soy, etc.) and bread to the endless string of toppings to the preferred method of cooking -- the sky's the limit!

Below are a couple recipes from Frito-Lay that will help you celebrate National Burger Month.

• Spicy Feta Burger Dip -- Not a burger in the traditional sense, this dip packs a little heat and goes great with Tostitos Restaurant Style tortilla chips or Tostitos Scoops! tortilla chips. 
• Ranch Hand Chipotle Burger -- The lightly smoked essence of chipotle mingles with the smooth, creamy ranch flavor of our Lay's Dip Creations to produce the unmistakable flavors of Mexico. This smoky, spicy burger would go great with Lay's Kettle Cooked Mesquite BBQ flavored potato chips.
• Garden Onion Burger -- Our Lay's Dip Creations are used once again to add an extra dimension of flavor in this recipe. Substitute lean ground turkey to turn this into a burger you'll gobble up. Serve with Lay's Garden Tomato and Basil flavored potato chips for a tasty summer meal!
• Southwest Enchilada Black Bean Turkey Burger -- Fritos Southwest Enchilada Black Bean Dip, pepper jack cheese and avocado turn the simple turkey burger into a zesty Tex-Mex treat. Try serving with some Tostitos Restaurant Style with a Hint of Lime flavored tortilla chips. 

How do you make your burgers? More importantly, which Frito-Lay snack do you prefer on the side? Let us know in the comments!

- Joe